Crafting a Futuristic Brand Experience

Role

As a key member of the Ascend project, I spearheaded the development of the brand identity. I conceptualized the company name and logo design, crafted the mission statement, tagline, and brand voice, and defined the target user. Additionally, I contributed to the product design by creating five of the app screens as you can see below.

View the style guide here.

Overview

Lyft and Uber have revolutionized the way we travel, making getting to and from important destinations convenient and worry-free, giving riders increased flexibility in their plans and drivers additional sources of income. So, why stop there?

Asking this question led my team to create Ascend, a fictional jet ride-share company perfect for the avid and elegant traveler.

In doing so we developed a comprehensive brand style guide as well as an app and website prototype in Figma.

App Prototype

Although the website is important, our main focus was on the mobile app as this is where users will primarily be booking and managing their flights. As previously mentioned, we were inspired by Uber and Lyft and thus aimed to design our booking system similarly.

After securing a booking, users can view all the information needed to prepare for their flight such as more in depth information about their pilot, food and drinks served on the flight as well as in flight entertainment, and the ability to track their flight both before and during.

Website Prototype

The website accompanies the app primarily providing information for potential new pilots and flyers about our product and services. However, it is also where users can see their full profile with previous flights, upcoming flights, and recommended flights.

Results

The final product resulted in a sleek, modern, and exclusive brand, making users feel like they are about to embark on a journey that takes sophistication to new heights.